Ford still waiting for Hybrid Interest

Don't expect further hybrid development from Ford Motor Co. any time soon.

Unlike rivals General Motors and even Chrysler, the domestic auto maker feels this way partly because competitors like Toyota were quicker to release such vehicles. Thus, it doesn't see joining the competition now isn’t necessarily worth it. In short, Ford doesn’t want to gamble. Said one exec, “We don’t believe in making cars for hundreds of people or thousands of people. They have to be affordable to our customers and capable of sustaining millions (of vehicles) in sales volume.”

Meanwhile, General Motors and Toyota go on to develop their plug in vehicles. Ford could possibly introduce its own hybrid between 2013 and 2020 said the general manager of hybrid vehicles for Ford.

Our take? It is apparent that Ford wants other auto makers to carry the load when it comes to growing the popularity of hybrid cars. Once there is “mass appeal”, then it will jump on the hybrid bandwagon. Sounds like the German automakers, doesn't it?

via Daily Dispatch