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If you are designing something for the real world, why not test it out in the virtual world first?
That’s the premise behind the Ford Immersive Virtual Review Lab. Thanks to computer technology, designers at Ford can play with their design concepts as though they are real when it reality they exist because of software and are stored in some kind of computer database.
The automaker claims that the technology assists in making the interiors of its cars more comfortable and helps to bring them to consumers some eight to 14 months faster than in the recent past.
Test vehicles are real in cyber space and as a person sits in a chair wearing special virtual reality glasses they actually experience being in a car traveling on a road of a city. Then designers can play with interior designs to see how they would effect the driver. Previously clay models or even larger mock ups were constructed. Virtual reality allows the company to forego all of that.
via AutoWeek
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