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Lexus has been the reigning champion as the world’s largest maker of luxury cars for the past eight years; but BMW, with its new line of small cars, has emerged as a challenger.
With their newly released 1-series that gets 28 mpg on the highway and the now hard-to-find Mini series, BMW experienced a 40 percent jump in global demand that helped boost July’s deliveries by 2.2 percent.
Lexus, on the other hand has only added a sports car and a redesigned version of its biggest 4WD, the LX570, both sporting V8’s under their hoods. Not exactly a charmer in the present climate of high gas prices.
BMW currently trails Lexus by 3466 sales as of July 2008. Regardless, pundits do not regard BMW as having the title snatched in the bag. The industry wide demand for new cars is at its weakest in 16 years. BWM’s sales have declined 8 percent for US sales, though that is less severe than Lexus’s 15 percent slide.
Our take? Why this should matter is anyone’s guess. Right now all automakers are working for every cent they make, and glad for it.
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