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Before the massive earthquake, China was, newswise, the epicenter on the upcoming Olympics, Tibet, and tainted products.
Lost in the shuffle was General Motors "Green" drive in the country. Just as many car companies are pushing a “green” agenda in their advertising campaigns in the U.S., the world's largest automaker, like its competitors both locally (Geely) and foreign (Volkswagen) is using an eco-friendly “green” theme in its marketing domestically. This is especially true in China's cities, with their smog and other environmental problems. Consumers there are also paying high gas prices.
The marketing program is scheduled to run through 2012. It involves a three point strategy to develop vehicles with better fuel economy and lower CO2 emissions.
To help with all of this, GM plans to release the LaCrosse Eco-Hybrid in China in June. It is General Motors’ first hybrid family car on the world market. And in 2009, the Cadillac Escalade 2-mode hybrid will be offered in China. To push the point, GM showed two of its 2-mode hybrid vehicles at the recent Beijing International Auto Show.
What’s helping the “green” push in China is that consumers look upon high tech, low emission, fuel efficient cars as prestigious.
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