Countdown to HUMMER Sale

Reports are coming in that General Motors is getting ready to sell its HUMMER brand.

Originally, Chief Operating Officer Fritz Henderson says he expects the brand to be gone out of the GM family by the end of this year or early next year. This is September. There’s only three more months left in the year after this. Considering how long it took for Ford to sell Jaguar and Land Rover to Tata, this would be an immediate dumping.

Several companies are said to be interested. But companies that have been reported to have stepped forward earlier no longer want to get involved.

Our take? Sales of HUMMERs are down a disturbing 40 percent this year and GM needs to erase some red ink as quickly as possible. No wonder GM wants to get rid of Hummer. A sale could give it money it needs to invest in other products.

via Motor Trend