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The iconic Jeep brand which has carved its own name in fame and literally tattooed across some peoples bodies may be perceived as in jeopardy in the hands of Chrysler.
Jim Press, Chrysler’s president, has elaborated on the potential of the Jeep. In fact, he has gone on at length about authentic versus “faux” Jeeps and how there needs to be a return to “a deeper, richer, truer product.” It would help if he could divulge which Jeep brands he considers faux so consumers know to avoid them. Authenticity is great and all, but unless it has the Jim Press stamp of authenticity, you run the risk of driving a “faux” vehicle.
We don’t really have a clue what the difference is, but taking what he’s saying at face value, we're assuming that Chrysler is not planning on cutting a brand with that much said “potential.” Mr. Press acknowledges that the Jeep doesn’t really have international market coverage, but insists the brand loyalty and opportunities are present.
Chrysler has a fairly ambitious goal of creating a single platform global vehicle framework that could be used in any new midsize car, crossover, SUV, or even truck. Dubbed “Project D,” it is currently Chrysler’s top priority.
Our take? However much you like a vehicle, or a girlfriend, or a boyfriend, or your pet dog, we're fairly certain tattooing their names onto one's body is a poor life decision.
via Toledo Blade
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