Tuesday, September 30, 2008

Honda Sees Profits as Dollar Gains Strength

honda civic coupe front left angle

Arguably, the Japanese makes have benefitted the most from the rise in fuel prices in the American market.




Their ability to offer models with best in0class fuel efficiency throughout the various classes has seen a resurgence in their sales, especially in small cars, here in the US, even though few cars in general are being purchased.

Leader among the brands, though, is Honda. Recent drops in oil prices and subsequent strengthening of the dollar has seen its stock value rise with the US economy, while profit have margins increased as the US accounts for more than half of the brand's business. Basically, the stronger the dollar is, the more money has been made.

Honda even beat out rival Toyota, even though Toyota offers the much loved Prius, its stock rising some 4.4 percent recently as opposed to Toyota's 2.9.

Our take? No doubt the fact that the Honda Civic became America's best seller played a part in that.


via Bloomberg

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